Although video ads are the way to high engagement, we cannot expect users to view ads like movies.There are many innovative ways for you to impress your audience, make them remember you and compel to be your loyal brand advocates.In this article, we will share with you 16 exciting mobile rich media ads examples.
We hope youll get inspired to create impressive masterpieces for your mobile advertising campaigns. Lets start now Table of Content What are rich media ads Standard Banner Ads vs. Paradigm-shifting ad experience with Gyroscope Conclusion What are rich media ads A rich media banner contains video, image, social media components or any interactivity elements. ![]() Rich media banner also has the power to drive users to actions three to six times more than a standard banner. You get to track and monitor your audiences behaviors with its analytical components and tracking capabilities. ![]() Its the best format for advertisers with ambitious goals and want to drive insane levels of brand awareness. You can build rich media ads easily these days, especially with free self-serve ad builders like MobileAds.com Last but not least, mobile advertising is a big deal now Pretty exciting, right So, what makes rich media banners stand out from static banners Heres a quick comparison. Rich Media Banner Ads STANDARD BANNER RICH MEDIA Banner Standard banners are simple GIF, JPEG or FLASH image formats. Rich media banners are those ads with audiovideo components in it, making them a lot more versatile than a still image. In short, static. Highly interactive. In short, dynamic. No other technology can be used with standard banners. Rich media banner can be synchronised with technologies like JavaScript HTML. Mobile rich media banners are amazing because of all the cool stuff we are about to show you. Rich Media Content Free Ad CreatorAdditional Resources: Rich Media Ad Examples Ideas Create Rich Media Ads with This Free Ad Creator Mobile Rich Media Ads Examples 1. Capture attention with engaging videos from YouTube Image credit: mobilemarketer.com This is by far one of the best mobile rich media ads feature that leave a lasting impression on your audience. Video advertising was the fastest growing digital advertising platform during 2012, and will continue to experience crazy growth up to 2018 and beyond. Nonetheless, Youtube will be your best option to get your videos hosted and serve as an ad because you dont have to pay for the bandwidth. Apparently, when you read texts, you only remember 10 of it but, you will remember 95 of the video. Sounds crazy, but wait until you hear that around 52 of consumers are more confident to make online purchases after watching video ads. Even an astonishing 59 of senior executives prefer to watch a video about something than to listen or read texts.
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